Case Study
Optimization of AWS Infrastructure for Golootlo

INIT helped Golootlo enhance its cloud architecture, improve performance scalability, and achieve cost optimization
About Golootlo
Golootlo is Pakistan’s fastest-growing merchant and customer engagement platform, offering exclusive discounts through its app, partner apps, and branded debit cards. With over 25,000 brands in 158 towns and cities, Golootlo facilitates seamless digital transactions by partnering with leading banks and payment networks, including UnionPay International and PayPak.
Business Objective
Golootlo aimed to build a scalable and high-performance ecosystem for seamless digital transactions between merchants and consumers. To support its ambitious technology roadmap, Golootlo required an experienced AWS cloud partner to design and optimize its cloud infrastructure. The goal was to ensure peak performance, cost efficiency, and the ability to handle high workloads with ease.
INIT’s Solution
INIT collaborated with Golootlo to architect and implement a robust AWS infrastructure, focusing on performance optimization, scalability, and cost efficiency. Our approach included:
Instance Right-Sizing: Optimized AWS resource allocation to improve efficiency.
Cost Optimization: Implemented strategies that reduced monthly cloud expenditures.
Automated CI/CD Pipelines: Enhanced deployment speed and reliability with automation.
Auto-Scalable Architecture: Ensured seamless scaling to accommodate unpredictable workloads.
Results & Impact
Through INIT’s expertise, Golootlo achieved:
- 70% Improvement in infrastructure scalability.
- 40% Reduction in AWS billing and operational costs.
- 30% Faster & Safer Deployments with automated pipelines.
Summary
With INIT’s AWS expertise, Golootlo successfully enhanced its cloud infrastructure, resulting in greater efficiency, reduced costs, and a more seamless user experience. This partnership has empowered Golootlo to scale its operations and deliver exceptional digital transaction services across Pakistan.
Improvement in Architecture Scaling
Reduction in Cloud Billing / Costs
Quicker and Safer Deployments

"INIT is our trusted partner for enhancing our cloud architecture, incorporating best practices and economizing resources. We are thankful for their contribution in improving our platform performance through instance right sizing and architecture optimizations."